AI Transparency
Client
Sefaria
The Challenge:
Sefaria started as an ambitions project to digitize every Jewish religious text. 10 Years later, it has blossomed into a universally-respected access point to thousands of sources and translations. With the introduction of AI, Sefaria wanted to present a path forward that embraces new tech while maintaining a reverence for preserving the sanctity of these ancient sources.
The Solution:
The keyword here was "trust." We approached this by first "humanizing" the lead engineer behind the AI so the audience can build that trust. We wanted to make the audience feel that there is a team of serious humans behind the tech, distancing us from the standard "robot" image that many other companies hide behind.
Since the engineer's name is Noah, we also bridged the gap between the present and the ancient past, bringing the Biblical Noah to the digital age, just like Sefaria does with its texts.