CRL Sustainability Report
Client
Charles River Labs
Agency
Anthem Multimedia
The Challenge:
Charles River Labs aimed to highlight their significant strides in carbon footprint reduction during 2022. The challenge was to avoid a mundane or overly gloomy green narrative, typically seen in PDFs or CEO addresses, and instead, craft a celebratory message showcasing their sustainability efforts in an engaging manner.
The Solution:
Employing rhythmic music as the core, we created a vibrant video piece that exuded a celebratory tone. Through a Swiss Grid design, intertwining stock clips, we showcased the human and technological forces driving Charles River's sustainability progress, delivering a compelling narrative far surpassing the impact of a conventional report.