Infinite Scroll
Client
Sefaria
The Challenge:
Sefaria tapped us to create their first-ever ad. The challenge was to show that Torah isn’t trapped in pixels. It’s alive, breathing, and deeply connected to the world we live in. We needed a way to visualize the richness of Jewish thought spilling out into everyday life… without turning the ad into a product demo.
The Solution:
We brought the scroll to the scroll. Using a static phone as our centerpiece, we animated characters, creatures, and concepts from Jewish texts as if they were leaping out of the app and into the real world. From Miriam’s timbrel to sea monsters at the pool, each scene links a modern setting to a timeless idea.