Not a Single Crack
My Extended Family, aiding children from divorced homes, sought a potent emotional video for their fundraising initiative. The task was to craft a narrative that not only tugged at donors' heartstrings but also instilled a sense of hope, illustrating how their contributions could foster fulfilling lives for these children.
Utilizing textured character animation, we illustrated a heartfelt story grounded in actual testimonials from MYEF participants. The well-curated emotive narrative not only helped achieve, but exceed the fundraising goal, encapsulating the profound impact and promise of support My Extended Family extends to affected children.